I spotted a focaccia (Italian bread with veggies and maybe bits of bacon) shop while in Courmayeur a few days ago and got a great idea for a franchise. Kinda along the lines of It's A Bagel. As with all franchises you need a snappy name. I think
GET THE FOCACCIA!
has a certain ring to it. The menu would explain all the different types of focaccia available and so would be titled
WHAT THE FOCACCIA?
The opening hours, the recipe book and the store locator would be named along similar lines.