A new low for TV (at least new for me). Puppy Bowl 2008. The creative process behind it must have been something like
exec1: I've got a great idea, we could do a puppy-bowl exec2: I love it, we could have them in a stadium and we could have... emmm exec1: ... exec2: emmm exec1: ... emmm ... I got nothing exec2: fuck it, let's just put them in a stadium! exec1: PUPPYYYYYYYY BOOOOOOOWWWWLLL
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